SIMPLICITY CREMATIONS · TV ADVERTISING
A lighter touch.
A sensitive subject, told with warmth and simplicity.
Filmed at a crematorium in Oxford during a particularly cold and changeable December, this three-minute campaign needed to talk about funeral planning in a way that felt approachable, reassuring and human.
We chose Richard Hainsworth as our front man — a familiar, friendly presence who could speak directly to the viewer with the warmth and calm the subject deserved.
The result is a direct-response film that tackles a difficult subject with a lighter touch — clear, conversational and focused on giving people peace of mind.
Creative development
Production
Post-production
Direct Response
TV delivery
Campaign stills
The work,
in detail.
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