Dancing Aardvarks
Production planning

From idea to air.
A little planning goes a long way.

Wondering how long it takes to make a TV advert? Explore a typical production schedule, see where Clearcast fits in and discover the key decisions along the way.

Suggested earliest air date — select another date to explore your own schedule.
Suggested planning start—
Illustrative lead time—
An initial guide, not a guaranteed production schedule. We tailor the actual timings to each project.
Your indicative schedule

How it comes together.

Stages often overlap. Select a stage or its arrow to see what's involved.

Project beginsOn air
Weeks to air
ProductionClearcast & deliveryClient decisions
Timings are illustrative, including allowances for reviews and revisions. Client script approval and supporting claims substantiation are separate from Clearcast review and approval. Clearcast approval is not automatic. Delivery deadlines vary by broadcaster, platform and campaign. Clearcast review allowances are 3 working days for adverts under 2 minutes, 6 working days for 3–5 minutes and 10 working days for longer adverts. Further amendments may take additional time. Clearcast does not work at weekends, so script and finished-film approvals must be planned around working days. Bank holidays and other non-working days may also affect the schedule.
Good to know

Questions worth asking.

Does Clearcast happen before or after filming?

Both. Scripts and advertising claims should be reviewed early, before production commitments are made. The finished commercial also needs review, and revisions may be required.

Does a longer advert take longer to produce?

Not necessarily to film. The number of locations, performers and setups determines filming time, while a longer advert or 30-minute programme usually needs more scripting, editing, reviews and compliance time.

Can stages happen at the same time?

Yes. For example, some pre-production can progress while scripts are being reviewed, provided any outstanding approval risks are managed.

What if the transmission date is close?

Some schedules can be compressed, but this depends on the creative, production availability, approval requirements and delivery arrangements. The planner is a starting point rather than a commitment.