Credit where it's due.

For Ocean Finance, we created a series of three 30-second animated TV commercials, bringing a light-hearted approach to financial advertising through familiar characters, everyday situations and some wonderfully British humour.

At the heart of the campaign was the extraordinary talent of the late Tony Husband, the much-loved cartoonist best known for his work in Private Eye. Tony had a magical ability to find humour in the ordinary, creating characters full of warmth, wit and personality. He was also an exceptionally funny and kind man, and an absolute pleasure to work with.

Set around a football match, a fishing trip and a curry night, the commercials combined character-led animation with playful dialogue and simple product messaging, making the Ocean credit card feel approachable and easy to understand.

The result was a distinctive series of commercials that brought personality to a traditionally serious category — and a project made all the more special by the opportunity to work with such a wonderfully talented and genuinely lovely man.