Age is just a number.

Founded by Tricia Cusden, Look Fabulous Forever was created around a simple belief: older women deserve just as much choice, colour and confidence when it comes to make-up as anyone else.

In just one day of filming, we created two very different TV commercials. Attitude was a bold, stylish celebration of ageing positively, combining expressive performances, beautiful slow-motion photography and playful typography. Our second, testimonial-led advert took a more personal approach, giving women the opportunity to share their experiences of the brand.

The real stars of the shoot were our fabulous models, who embraced every outfit, styling choice and moment in front of the camera with wonderful enthusiasm. Their confidence, warmth and individuality brought the campaign to life, perfectly capturing the spirit of a brand that believes beauty has no age limit.