Cleaning up nicely.

Created for the launch of the Halo Capsule XR, this three-minute direct-response campaign combined lifestyle filming, product demonstrations and CGI to show what makes Halo different.

Built from lightweight carbon fibre and weighing just 2.7kg, the XR brings serious cleaning performance into a distinctive cordless design. We put those benefits to work on screen — from carpets and hard floors to stairs, sofas, pet hair and the car — while demonstrating Halo’s unique dust-pouch system and new anti-wrap technology.

The result is a fast-moving product film that balances demonstration with lifestyle, turning a long list of features into a simple, persuasive sales story.