When the heat hits.

Created for Dimplex’s cooling range, the campaign was built around a simple idea: staying comfortable wherever life takes you — working, sleeping, keeping fit or simply relaxing at home.

Originally produced for web and Amazon, the films brought the range to life through everyday situations, combining lifestyle storytelling with clear product benefits and a strong sales message.

The creative was then adapted for a major Out of Home campaign across the London Underground, giving Dimplex Cooling high-profile visibility across the capital. And with an exceptionally hot summer arriving at just the right moment, the campaign was perfectly timed — reaching commuters when keeping cool was very much front of mind.