What is Clearcast?
Clearcast reviews television advertising for participating UK broadcasters against the relevant advertising rules. It is one part of getting an advert ready for transmission, rather than a substitute for every broadcaster or platform requirement.
Think about claims at script stage
If your advert says a product is the best, the fastest or offers a particular result, you may need suitable evidence. Identifying claims early makes it easier to shape wording and prepare supporting information.
Approval can involve questions, amendments or additional evidence. Build sensible time into the schedule rather than treating compliance as the final step after the edit is locked.
Technical delivery is a separate job
Once creative and compliance requirements are addressed, final files still need the right specifications, versions and delivery information. An experienced production team can help coordinate these steps.
For a first-time advertiser, the process can sound daunting. With a clear script, early planning and experienced guidance, it becomes a series of practical steps rather than an unknown hurdle.
“Thinking about approval early means fewer compromises to the creative idea.”
— Team Aardvarks
Thinking about your own TV advert?
We’re always happy to talk through an idea, even if it’s early days.
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