All clear for take-off.
Peace of mind, wherever you're heading.
Created for AllClear Travel Insurance, this series of 30-second TV commercials follows a holiday-loving couple as they prepare for their next adventure, using natural conversation and a little gentle humour to communicate the reassurance of travelling with the right insurance.
Filmed over two days, we spent our first day at White Waltham Airfield, shooting inside an aircraft fuselage to recreate the experience of flying off on holiday. Day two took us to a house in Beaconsfield, capturing those familiar moments of excitement and anticipation before setting off for the airport.
The result is a collection of warm, character-led commercials that make travel insurance feel like a natural part of the holiday story, combining relatable performances with a clear direct-response message.
The work,
in detail.