Every dog is different.
A tailor-made campaign for a tailor-made idea.
For the launch of tails.com's subscription dog food service, we created the brand's first TV commercial around one simple insight: every dog is different, so their food should be too. Tailor-made meals, delivered straight to your door.
Filmed over two days at our clients' homes, our cast consisted entirely of real tails.com customers. The four-legged variety, that is. With dogs of every shape, size and personality — and not a trained performer among them — the shoot was predictably entertaining, with a healthy dose of mayhem.
We also ventured into the woods around Beaconsfield to capture energetic tracking shots of dogs running freely. Combining these with natural performances and carefully filmed feeding sequences, we created a playful, characterful introduction to a new way of feeding your dog.
The work,
in detail.
