More than a smile.

Created for Operation Smile, this emotional charity campaign centres on Rashid, a young boy born with a cleft lip and palate, and the difference that access to life-changing surgery can make to a child and their family.

Working with Rashid's story, we created a three-minute film alongside shorter 90-second and 60-second versions, carefully adapting the narrative to retain its emotional impact while delivering a clear and compelling fundraising message.

Combining personal storytelling with sensitive editing, thoughtful graphics and direct-response calls to action, the campaign highlights the vital work of Operation Smile and encourages viewers to help give more children the opportunity for a brighter future.