The power of YES!
One little word. A big creative idea.
For Jane Plan, we created a series of 30-second direct-response commercials built around one simple, positive message: say YES to Jane Plan.
At the heart of the creative was our distinctive animated YES! graphic, accompanied by a specially designed audio sting that gave every appearance an unmistakable sense of energy and personality. Together, they became a memorable visual and sonic signature, tying the campaign together.
Featuring Jane Plan founder Jane and real customers sharing their experiences, the commercials combined relatable testimonials with clear product benefits and compelling offers. We also developed multiple versions for different promotions, calls to action and digital platforms, all united by the same recognisable creative device.
The result was a flexible, upbeat campaign that made a straightforward sales message feel fresh, engaging and unmistakably Jane Plan.
The work,
in detail.
